"Having grown up on the wholesomely magnificent beaches of Africa I have come to learn about the vital element of comfort when it comes to coastal living.  I considered merging the idea of comfort, functionality and style to create a versatile product that takes you from the beach to the shebeen in a smooth transition. Mozambique and Kwa-Zulu Natal are where I travel to in particular for a coastal vacay, the air is hot and the sand is burning; its places like this that are essentially raw in beauty and withhold a certain adventure to them. It is places like these where you do not want to be restricted to the potential adventures that lie ahead, and so as my dad would say "you gotta have the right kit". The art of looking lavish in these conditions is something I have explored and continue to learn about. With the creation of the lightly lined satin slip dress , the brand has branched into creating similarly comfortable, functional and stylish pieces. I aim to embody a feeling of confidence, adventure and excitement within the creation buyers. I want people to learn that BEACH PEACH is a feeling, a feeling of home and coastal adventures, a feeling of freedom and beauty, a feeling of being a part of the African sun that shines down on us. I want women to feel bold, lively and content beyond measure, where their coastal experiences can be brought to new heights. I like to hope one day this concept will grow to be realized as an experience - everyone deserves to feel amazing while settling into their icy gin and tonics by the beach, and we want to be apart of that vibe. 

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Annabel Rattray

FOUNDER.MD